There's been a firestorm brewing recently surrounding Yelp's credibility, fueled mostly my confused business owners. As an engineer at Yelp it's really difficult to sit back and listen to people lambast your product or business practices as unethical, especially when they claim that we take actions requiring capabilities that I, as en engineer, know do not exist. At any rate, via one of my colleagues, here's a reasonably balanced article that stands out amidst the absurdity.