Title: Blizzard has more than 11 million subscribers paying about $15 a month to play Warcraft

Url: http://www.alleyinsider.com/2008/11/geeks-camp-out-in-the-cold-for-new-warcraft-photos-

Body: "Blizzard has more than 11 million subscribers paying about $15 a month to play Warcraft" - I guess I didn't realize the scope of this thing. $40 for the game is $440 million just in setup revenue, and then $165m in MONTHLY revenue? WoW is a $2 billion/year product. That's...mind blowing.